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No one else does exactly what you do, in the way that you go about doing it. Your visuals must vibrantly express your core mission, values and services.
Being ambivalent about your brand is lethal. If you wouldn’t hire you based on your graphics, why should someone else?
Branding communicates your identity in the marketplace. It includes your logo, but it is bigger than that. It really shows what you stand for. And then it informs all of your marketing materials – your logo, business cards, stationary, brochures, and website presence- to create a unified presence. What are your branding strategies?
Since branding is deeper than the visuals it’s crucial that they accurately reflect your business and its primary mission. It influences how the world perceives you: visually, emotionally, rationally and (in today’s market) socially.
How To Be As Successful As Nike
Most everyone recognizes the Nike logo and the tagline. “Just do it” is an extremely successful brand. It is not simply because of the well-designed logo, and the clever copywriter. It’s an accurate summary of their primary philosophy. Don’t make excuses, just get out there and do what needs to be done. It applies to you and it applies to them.
So, Nike’s customer service policy must be hyper-responsive. The look and feel of their advertisements must be action-oriented. Everything from the email address, phone answering system, locations, availability to customers/clients, and customer satisfaction must be in alignment with that key concept.
Clarity and alignment inspires trust. And trust is the basis for all successful business relationships.
Since most people become consciously aware of your business by the visual collateral of your brand, it’s essential to get it right. What do I mean by that? There must be a strong visual statement that is perfectly aligned to the core mission of the business. Get your branding right and watch the inquiries flow in from those that want specifically what you have to offer.
Effective branding results in:
1. Clients that know what you offer
2. Clients that count on you to deliver on that offer
3. Clients that trust you
4. Clients that return to you again and again
I’ve been a logo design company in the branding business since 1975. I’ve worked with florists, musicians, specialty shops, alternative health practitioners, and publishers. I’ve watched their businesses flourish and grow. I have enjoyed working with small, medium and large business owners.
Once your identity is clearly communicated by your branding, you can watch the success of your business accelerate.